Wine tourism in Champagne attracts thousands of visitors each year in search of authenticity, tasting and discovery. Yet, fully experiencing it requires far more than a simple visit to a champagne cellar. We have therefore created LA FAB EXPERIENCE, a place where champagne, wine and spirits are lived intensely—through sensory exploration, encounters and shared moments.

Just 20 minutes from Reims, we offer an immersive approach to wine tourism in Champagne. Here, every moment becomes an experience, every tasting tells a story, and every encounter reveals expertise.

Where to enjoy a complete wine tourism experience in Champagne?

To truly experience wine tourism in Champagne, you must step away from the classic routes. In Hermonville, we offer full immersion combining tastings, workshops, meetings with artisans and sensory experiences. We bring together champagne, wines, spirits, gastronomy and culture in one place, for a comprehensive and authentic discovery.

An immersion in the heart of the Champagne vineyard

We are located in Hermonville, at the heart of the Saint-Thierry Massif, within the Montagne de Reims. This area is part of the major Champagne production zones, recognised for its chalky soils and aromatic richness.

In this setting, wine tourism in Champagne takes on its full meaning. The vineyards surround the village, the landscapes tell a story, and each tasting is directly connected to its terroir.

Champagne: a sensory experience around bubbles

Champagne lies at the heart of our approach. Each flute becomes an invitation to explore aromas, textures and sensations.

We offer immersive experiences to understand grape varieties, blends and terroirs. Chardonnay reveals finesse, Pinot Noir provides structure, and Meunier develops roundness.

Bubbles, minerality and dosage are discovered throughout the tastings. Thus, wine tourism in Champagne becomes a complete sensory exploration.

Our champagne experiences: understanding through tasting

We have designed workshops that allow champagne to be experienced differently. Each experience is based on comparison and sensory perception.

Wines & spirits: a complementary exploration

Wine tourism in Champagne is not limited to bubbles. We also offer experiences around still wines and spirits.

Aromas unfold progressively. Flavours settle in, and tasting becomes an intimate and genuine moment. Together, we explore distillation, vinification and blending through oenological experiences.

Unique immersive experiences

Throughout the year, we offer workshops that go beyond traditional tasting. Each activity allows you to understand techniques and craftsmanship.

A living space: tasting, dining and sharing

We have created a welcoming venue. Wine tourism in Champagne is also experienced around the table.

Take a seat on our bench, on the terrace or in the patio. Choose from the “Wines of the Moment” or a bottle from our 1,500 references.

We offer homemade tapas, charcuterie and cheeses. Each food and wine pairing reveals new sensations.

A cellar to extend wine tourism in Champagne

We are also a wine cellar. You can take your favourites with you.

We select grower champagnes, wines and spirits at producer prices. Thus, the experience continues at home.

Champagnes, wines, local beers and spirits: a complete offering

We offer a broad and coherent selection, allowing exploration of different worlds.
• Grower champagnes
• Selected wines
• Local beers
• Craft spirits
Champagnes, wines, local beers and spirits are all part of the experience, for on-site enjoyment or takeaway wine discoveries.

Events: experiencing wine tourism in Champagne differently

We offer experiences for groups and businesses. Each event becomes a unique moment.

We organise seminars, team-building activities and receptions. Champagne becomes a vehicle for cohesion and creativity.

Art & culture: an enriched approach to wine tourism

We also integrate art and culture into our approach. This enriches the overall experience.

We offer cooperage visits, artistic experiences and immersive activities. Wine tourism in Champagne thus becomes a multidimensional experience.

Access and stay: organising your experience

We are easily accessible from Reims. Several transport options are available.

We also offer nearby accommodation. This allows you to extend the experience in an authentic setting.

A new generation of wine tourism in Champagne

We believe wine tourism in Champagne must evolve. It is no longer just about visiting, but about living a complete experience.

With LA FAB EXPERIENCE, we offer total immersion. Here, champagne is discovered, understood and shared intensely.

FAQ Wine Tourism in Champagne

1. What is wine tourism in Champagne?

Wine tourism in Champagne refers to all tourist experiences centred around vineyards, cellars and champagne tastings. It combines discovery of terroir, immersion in expertise and sensory exploration of cuvées.

2. Why choose Champagne for a wine tourism stay?

Champagne offers a unique wine heritage, listed as a UNESCO site, with its hillsides, cellars and iconic houses. This region provides an immersive experience combining landscapes, tastings and encounters with passionate winegrowers.

3. What does a wine tourism experience in Champagne include?

A wine tourism experience in Champagne often includes cellar visits, guided tastings and sensory workshops. It may also include vineyard walks, food and wine pairings and meetings with artisans.

4. How does a champagne tasting take place?

A champagne tasting follows a sensory journey involving sight, nose and palate. One analyses bubble finesse, aromas, structure and length on the palate.

5. What grape varieties are used in Champagne?

The three main grape varieties are Chardonnay, Pinot Noir and Pinot Meunier. They form blends and influence aromas, texture and balance.

6. What role does terroir play in wine tourism in Champagne?

Terroir includes soil, climate and human expertise, which directly influence the taste of champagne. During a wine tourism experience, it helps understand differences between cuvées and appellations.

7. Can you visit cellars and vineyards in Champagne?

Yes, many estates open their cellars and offer guided tours in the heart of the vineyard. These tours reveal winemaking stages and the history of the houses.

8. What is a sensory tasting workshop?

A sensory workshop allows exploration of aromas, textures and balances in wine or champagne. It relies on practical exercises to develop olfactory and gustatory memory.

9. What is plant-based distillation?

Botanical distillation consists of extracting aromas from plants to create spirits such as liqueurs or eaux-de-vie. This artisanal technique relies on the use of a still and precise temperature control.

10. Can spirits be included in a wine tourism experience?

Yes, spirits enrich wine tourism in Champagne by adding a complementary dimension. They allow exploration of different aromatic profiles derived from distillation and botanicals.

11. What types of tourist experiences can you enjoy in Champagne?

You can enjoy cellar visits, vineyard walks, blending workshops or guided tastings. Some experiences also include cultural, gastronomic and artistic activities.

12. Can you create your own wine or spirit during a workshop?

Yes, some LA FAB EXPERIENCE workshops allow you to compose your own cuvée or create a personalised liqueur. This immersive experience enhances understanding of blends and aromas.

13. What food and champagne pairings can be discovered?

Food and champagne pairings combine tapas, cheeses or charcuterie with different cuvées. They reveal aromas and balance flavours.

14. How much time should you allow for a wine tourism experience?

A wine tourism experience in Champagne generally lasts between 40 minutes and half a day, or more on request. A full stay allows exploration of several estates and activities over multiple days.

15. Can the experience be extended after the visit?

Yes, we offer bottles for takeaway purchase. This allows you to relive the sensations and memories of the wine tourism experience at home.